The ultimate goal of a digital organization should be to have a strategy where data are identified, curated, referenced and the end results benefit clients with measurable results.
Darwinism rules business. Rapidly-developing technologies disrupt the market at every level. During digital transformation, many companies continue to find it difficult to understand ways to begin or sustain the process which could give them the desired results to deliver the best for their customers. Customer experience is one of the most-critical experiences an enterprise should strive to achieve.
A report by Forrester, ‘Six Steps to Become a Digital Business’, states, “A company should be considered part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. Digital technologies should be harnessed, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive.” Most companies seek digital transformation for competitive advantage.Read More